Dakota Johnson doesn’t believe the budding web of artificial intelligence will connect all of Hollywood.
The “Madame Web” actress addressed the concerns around AI in a Bustle cover story, saying “humans aren’t going to fucking want” to watch artificially-created films.
“My feeling has been for a long time that audiences are extremely smart, and executives have started to believe that they’re not,” Johnson said. “Audiences will always be able to sniff out bullshit. Even if films start to be made with AI, humans aren’t going to fucking want to see those.”
Up next for Johnson is “Daddio,” which she starred in and produced through her indie label Tea Time. She lamented just how tough it is to greenlight projects in modern Hollywood.
“It’s so hard to get movies made, and in these big movies that get made — and it’s even starting to happen with the little ones, which is what’s really freaking me out — decisions are being made by committees, and art does not do well when it’s made by committee,” Johnson said. “Films are made by a filmmaker and a team of artists around them. You cannot make art based on numbers and algorithms.”
As for her first (and apparently, last) foray into the superhero IP franchise space, Johnson explained that “Madame Web” was just another example of the “art by committee” approach she believes is among the biggest threats to the creative space.
“It was definitely an experience for me to make that movie,” Johnson said. “I had never done anything like it before. I probably will never do anything like it again because I don’t make sense in that world. And I know that now. But sometimes in this industry, you sign on to something, and it’s one thing and then as you’re making it, it becomes a completely different thing, and you’re like, ‘Wait, what?’ But it was a real learning experience, and of course it’s not nice to be a part of something that’s ripped to shreds, but I can’t say that I don’t understand.”
Mega-producer Tyler Perry recently revealed that he shut down his slated $800 million renovation plans to his Atlanta production studio after seeing the “mind-blowing” capabilities of OpenAI’s Sora.
“If I wanted to be in the snow in Colorado, it’s text. If I wanted to write a scene on the moon, it’s text, and this AI can generate it like nothing,” Perry said, noting that he “just used AI in two films” that will be announced shortly. “I can sit in an office and do this with a computer, which is shocking to me.”
