Update: /Film have gotten their hands on the French poster for the film which has a ludicrously lengthy website address. Check it out below.
So, is this all part of some massive viral marketing campaign or are there leaks in the Sony marketing department? We’ll leave it to everyone else to sort out, but all we’ll say is that given David Fincher‘s exacting demands on nearly every aspect of his films — including marketing — we find it a bit puzzling he’d let the first look at his highly anticipated film come via shoddy versions of the trailers or in this case, pictures of the poster taken at a local movie house.
Championship Celluloid (via Guy Lodge) snapped this international version of “The Girl With The Dragon Tattoo” poster that recently arrived at The Belmont Picturehouse in Aberdeen, U.K. So why the NSFW tag? Well, Rooney Mara‘s pierced nipples peek out from underneath the date of the film stamped across her breasts. But if you’re a Fincher nut like us, you’ll know that the director had dreamed up this poster months ago.
Back in February the Hollywood Reporter got a peek at the one sheet describing it at the time as showing “Daniel Craig half-hidden behind co-star Rooney Mara, who’s looking directly into the camera. Her hair is spiky, her face pierced with rings, her body covered in tattoos. It’s black and white and beautiful, but there’s no way in hell any studio will ever let Fincher use it, as he knows. Because Mara is naked from the waist up.”
Looks like Fincher got his way.
The $100 million dollar production is still shooting from what we’ve heard. But Fincher is a multitasking workhorse, and still has half a year to go to finish up and deliver the film in time for its December 21st blow (or December 26th if you’re in the U.K.). A larger look below.
