After a years-long, arduous journey toward redemption, the Golden Globes has finally found a new long-term home. On Monday, March 25, The Golden Globe Awards announced that it has made a five-deal with CBS to broadcast the award show on the network, and stream it live on the affiliated streaming service Paramount+. Though CBS already aired the Globes this year, the new agreement does not go into effect until the January 2025 broadcast.
Though the awards show has had a rocky few years in wake of a 2021 LA Times investigation that revealed a lack of diversity among its membership, and shady conduct, the news that it has been picked up does not come as a total surprise. The recent 81st annual Golden Globe Awards on Sunday, January 7 drew 9.4 million viewers, up nearly 50 percent from the 2023 broadcast on NBC, the show’s longtime home. The 2024 Golden Globes telecast was also the third-largest live-streamed CBS special event on Paramount+ ever in terms of reach.
All this comes after a major revamp of the awards body that included an increase in membership to improve diversity numbers, the dissolution of the Hollywood Foreign Press Association, and the purchase of the Golden Globes by Penske Media Elridge (also the owner of IndieWire), which made Golden Globe Awards a a private, for-profit company.
In reaction to the CBS announcement, Jay Penske, Chairman and CEO of Penske Media and Dick Clark Productions, said in an official statement, “We’re so proud to continue to call CBS our home for the Golden Globes. … CBS stepped up for the Globes during a very challenging time, and inherently understood its value, while having the foresight, imagination and conviction to bring this iconic show to its many platforms. We’ve long admired CBS’ commitment to some of the greatest cultural live events and partnering for the long-term further cements this show’s legacy and incredible place in history.”
For their part, George Cheeks, President and CEO of CBS, said via statement that “CBS’ collaboration with the Globes for this year’s broadcast was a big win for both of us and established strong momentum for awards shows in 2024.” He added, “The Globes is a one-of a-kind live event that adds another marquee special and valuable promotional platform to CBS’ annual calendar. I’m excited to expand the partnership with Jay and the entire team to continue to drive the Globes forward.”
Finally, Helen Hoehne, President, Golden Globes, added in her own statement, “Today marks a significant milestone for the Globes as we solidify our partnership with CBS and Paramount+ for the next five years. … We are incredibly proud of the audience we garnered in 2024 and look forward to building upon the immense success to make the 82nd annual Golden Globe Awards the best and most memorable show yet.”
The Golden Globes are set to return to CBS in early January 2025.
