Life’s a (permanent) beach for Pedro Pascal in a new Corona commercial titled “La Vida Más Fina (The Finest Life),” a play on the beer’s tagline “La Cerveza Más Fina.”
“I, Tonya” filmmaker Craig Gillespie directs the outrageous short film that captures Pascal wandering through bars, restaurants, and town centers as sand, flora, and fauna beckon him back to the beach. It’s very much a fantasy sequence considering the busy actor has no actual time to vacation.
Pascal will appear in Ridley Scott’s “Gladiator II,” Ari Aster’s “Eddington,” and soon make his Marvel debut in the new “Fantastic Four.” Plus, he’s back for “The Last of Us” Season 2 — find a first look here. Oh, and did we mention that Pascal also is teaming up with Dakota Johnson for Celine Song’s romance drama “Materialists”?
He’s cheers-ing to that one. Pascal told GQ that he was eager to collaborate with Song following her debut “Past Lives,” which Pascal called “one of the best movies I’ve seen in years.”
“I met Celine and we became fast friends before the idea of ever working together,” Pascal recalled. “It really came down to it being, anything that she may or may not want me to do, I’d be willing to do it as an artist and as a friend. Working with that caliber of talent is the goal ultimately, and so I’m the lucky one for sure.”
As for his Corona ad, Pascal says this brand collaboration is a particularly personal one.
“There is cultural significance as far as my Latino roots are concerned and my [own] understanding [of] being a Chilean growing up in the States and growing up bilingual,” Pascal said. [That was] my experience with every Latino community that is represented in the United States — I lived in Texas as a child in San Antonio, lived in southern California and then went to New York at 18 and spent my adult life mostly there—always an English and Spanish-speaking life. I love the expansiveness of just working with a very accessible beer and doing a campaign on its behalf in both English and in Spanish.”
Check out the ad below.
